The One Stop Shop podcast is a weekly podcast that helps ambitious eCommerce entrepreneurs learn from the best, sponsored by Conversio. Conversio is the all-in-one Marketing Dashboard for your e-commerce store. Manage all of the marketing tools, channels and strategies that you need from one dashboard. It’s easy, convenient and saves you time.
FiXT has been in business for 10 years and probably picked one of the most difficult industries in which to build a business: music.
In this episode we speak to FiXT co-founder, James Rhodes, who says he’s had to wear multiple hats over the years. James speaks about not necessarily knowing what the best path to take was, but that they dug in, experimented and were willing to fail.
We also hear how FiXT have grown their business through the evolution of the music industry from selling CD’s to the inception of iTunes to today, where music streaming is FiXT’s primary source of music-related revenue. And they’ve done this all through being in tune with their customers and not drinking too much of their own Kool-Aid.